Brand Story

Our Brand

Blum is the language of strength and beauty. An elegant way of living that begins from within, unfolding delicately its splendor.

Meticulously crafted for the modern Asian woman, each BLUM piece embodies the brand’s signature touch of harmonising classic tailoring with contemporary styling; appropriate for all the roles she plays in life, for all the defining experiences she will find. BLUM is unmistakably feminine, always refreshingly easy to wear.

Because for the BLUM woman, it is more than what she wears. It is a story she tells. A statement of her dedication, unique sensibilities, a beautiful faithful expression of who she is and can be.

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